The Lorax is the original eco warrior and his message still rings loud today in this fable about the dangers of destroying our forests, told in the trademark rhyme of the irrepressible Dr. Seuss.

"Mister! He said with a sawdusty sneeze, I am the Lorax. I speak for the trees."

The Lorax is a hilarious and timeless story with the trademark humour and silly rhymes of Dr. Seuss, that packs a punch with its ecological message without feeling heavy-handed or worthy. The Lorax is the original eco warrior as he tries to save the Truffula trees from the greedy once-ler's axe, and the Dr Seuss blend of zany pictures and unique rhyme, rhythm and repetition mean that all ages will learn from and love this wonderful book.

As part of a major rebrand programme, HarperCollins has relaunched 17 of Dr. Seuss's best-selling books, including such perennial favourites as The Cat in the Hat, Green Eggs and Ham and Fox in Socks. In response to consumer demand, the bright new cover designs incorporate much needed guidance on reading levels, with the standard paperbacks divided into three reading strands - Blue Back Books for parents to share with young children, Green Back Books for budding readers to tackle on their own, and Yellow Back Books for older, more fluent readers to enjoy. The Lorax belongs to the Yellow Back Book range.